Join us in person on Saturday, August 9 at 11:00 AM Mountain Time for the first installment in our Sound Decisions series, Marketing 101: Telling Your Story.
Renowned drummer and best-selling author Zoro will share practical insights on building your brand and making your voice heard. Learn how to clearly communicate who you are, what you do, and why it matters — and why that’s essential to growing your audience and opportunities.
This event will also be livestreamed on TALA's YouTube channel at 12:00 PM Central.
Presented in partnership with El Paso International Music Foundation.
Generously hosted by Star City Studio.
Known by musicians around the world as the “Minister of Groove,” Zoro is an internationally-renowned rock star, one of the world’s most respected and award-winning drummers. Throughout more than thirty years of his career, Zoro has been consistently voted the #1 R&B drummer and clinician by the premier music industry publications Modern Drummer, Drum!, and Rhythm Magazine. Zoro has toured and recorded with some of the most famous legends in the music industry including Lenny Kravitz, Bobby Brown, Frankie Valli and The Four Seasons, New Edition, Jody Watley, Philip Bailey of Earth, Wind & Fire, Angie Stone, Vanessa Paradis, Sean Lennon, Lisa Marie Presley, and Brian King Joseph.
But Zoro breaks the “rock star” stereotype. More than a drummer, he’s a dreamer. With his deep passion for teaching, inspiring, and guiding others to follow their own dreams, his star-studded musical career has catapulted him to a different stage…as a motivational speaker, dynamic storyteller, and inspirational author, sharing his practical wisdom that empowers people to cultivate the greatness that lies within and live out their dreams.
He has written two critically-acclaimed books, The Big Gig: Big-Picture Thinking for Success (2011, Alfred Publishing) and Soar! 9 Proven Keys for Unlocking Your Limitless Potential (2016, Emerge Publishing).
Wherever he goes, Zoro leaves an indelible mark with his words, music, and life and has a profound impact on people who often credit him with changing their lives both personally and professionally. Zoro takes it all in stride, with humility and groundedness, not because he has “been there, done that,” but because in being there and accomplishing so much, he is a role model for others to live their highest vision of who they are.
Funding for this program has been provided by the Texas Bar Foundation. The Texas Bar Foundation solicits charitable contributions and provides funding to enhance the rule of law and the system of justice in Texas, especially for programs that relate to legal assistance for the underserved, the administration of justice, ethics in the legal profession, the encouragement of legal research, publications and forums, and education of the third branch of government.
Building on the work of the film commission, creativELPASO exists to promote, support and develop the Film, Music, Design and Photography industries in El Paso to contribute a positive economic benefit to the city. Thank you creativELPASO for your support.
TALA is generously funded by the National Endowment for the Arts . To find out more about how National Endowment for the Arts grants impact individuals and communities, visit arts.gov.