New Year – New Start

Tune Up Your Business Strategy

Did you miss the livestreamed workshop? Don’t worry, you can watch the recording on our YouTube channel, @TALAoffice.


As you enter the new year, make sure you have a plan in place for success. Get organized and motivated with a proactive strategy.

TALA resident CPA, Lisa Sretenovic, will walk you through a process to start the year off in the right direction with her STRATEGY components.

· S – Summarize: Refocus by looking at last year

· – Taxes: Know your regulatory reporting requirements

· R – Reconcile: Gain control by confirming you have all records ready for tax time

· A – Accounting: Get a Spending Plan in place

· T – Time: Allocate time to strategize

· – Execution: Set a plan to do it

· G – Goals: Prioritize your arts business

· Y – You: Pay yourself – you deserve it!

About the presenter: Lisa Sretenovic, CPA/CITP/CGMA

Lisa is a business coach competent in accounting, finance, and management. She is also skilled in strategic planning/budgeting, analysis, process improvement, and training. As a result of her work in varied industries (public accounting/tax, professional practices, real estate investment, SaaS, telecommunications, manufacturing, hospitality, music production, and oil & gas), she possesses experience that is broad and allows knowledge application from one area to others. One of her strongest abilities is to communicate complex financial information in a language appropriate for the audience, from the board of directors to the IT department or the director’s assistant to the small business owner. Her specialties include financial consulting for small & start-up companies focusing on the business owner’s financial literacy and how that improves business growth. Lisa provides pro bono services to TALA member artists and arts organizations and is a past TALA board member.

This project is generously funded by the Mid-America Arts Alliance, the National Endowment for the Arts and the Texas Commission on the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit

This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department.