The Artisan’s Account – Balancing Creativity And Cashflow

Pursuing your art is one thing – managing the business side is another!

Part two of two seminars to help take control of your finances.

Missed the livestream? View the recorded seminar here:

Many artists struggle with inconsistent pay amounts and various timing of income which makes it difficult to maintain accurate records, much less to predict and plan for the future. This seminar will provide advice on creating and maintaining simple, yet powerful, spreadsheets and data to keep your financial picture in check and help predict and improve future performance. The seminar will address using QuickBooks online and/or free software such as Waveapps.

What You’ll Learn:

  • Tips and tricks to predict your income and improve your financial performance.
  • How to easily create and maintain powerful spreadsheets to keep your finances in check.
  • Budgeting beyond the spreadsheet with tools designed with financial reporting in mind: Waveapps and QuickBooks Online.

About the presenter: Lisa Sretenovic, CPA/CITP/CGMA

Lisa is a business coach competent in accounting, finance, and management. She is also skilled in strategic planning/budgeting, analysis, process improvement, and training. As a result of her work in varied industries (public accounting/tax, professional practices, real estate investment, SaaS, telecommunications, manufacturing, hospitality, music production, and oil & gas), she possesses experience that is broad and allows knowledge application from one area to others. One of her strongest abilities is to communicate complex financial information in a language appropriate for the audience, from the board of directors to the IT department or the director’s assistant to the small business owner. Her specialties include financial consulting for small & start-up companies focusing on the business owner’s financial literacy and how that improves business growth. Lisa provides services to TALA member artists and arts organizations and is a past TALA board member.

This project is generously funded by the National Endowment for the Arts and the Texas Commission on the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit

This project is supported in part by the City of Austin Economic Development Department.